We all know that T-Tok has users all over the country, and on T-Tok, you can choose to cooperate with global celebrities, and even add strong hashtags related to your own products to make our videos more accurate to the crowd. Operating T-Tok can make our videos get more recommendations, so how can we operate T-Tok to get more recommendations and let more people see our videos? Today I will share with you a few tips that I hope will help you how to run T-Tok.

First, maintain the authenticity of video

content

When we consider it from the user's point of view, it is not difficult to find that everyone is very resistant to sales and advertising information, and T-Tok is essentially a social platform for users to share interesting videos, so content platforms with strong marketing attributes are not recommended, and users do not like it.

So want your own videos on Tik To get more attention on Tok, you must learn to decorate yourself with entertainment or dry goods content, create real, interesting and valuable content, in order to have more recommendations and get more users' attention.

Second, the duration of the video should

be controlled well In the

main video of T-Tok, the

user's stay time is basically 7 to 10 seconds, and the video that is too long is completely seen in the end, so the video content on T-Tok should not be too lengthy as much as possible, try to be simple and concise, and the key information is expressed in 15 seconds.

Video content should be as simple as possible, easy to accept and easy to absorb. If the content needs to be carefully taught, you can make some videos of about 60 seconds, interspersed with release is also very desirable; For content that needs to be expressed for a long time, you can also choose to break the content into multiple videos of about 15 seconds for episode elaboration. This will make the video more viewed and repeat views.

It is also a good practice to skillfully implant self-introduction or appropriate guidance at the end of the video. This can not only help users strengthen the memory and understanding of video content, but also guide them to click on their personal homepage to learn more information.

Third, use

the comment area T-Tok comment area is also a good display window, we can communicate with users in the comments, do not forget that

T-Tok's comment area is a good display window

, you can choose to communicate with users in the comment area

, you can also make some explanations or explanations in the comment area. Let users better understand the video content.

If there is a comment, reply as much as possible. The creator's reply will be marked with the "author" logo, and many users will be happy to receive the "author like" notification. So replying to user comments more, or just a simple like can also stimulate the user's enthusiasm for attention.

4. Skillful use of hot topics

Before

creating a video, you can create popular hashtag content; When you publish a video, you can post it by adding the hashtags that are currently trending. The purpose of this is to cater to T-Tok's recommendation mechanism and let our videos get more recommendations and exposure, but pay attention to not using hot spots arbitrarily, and pay attention to maintaining the relevance of the topic.

Hot topics change every day, so keep an eye on it to keep an eye on it to keep track of your content. If you can't continue to pay attention to the hot spot, you can also judge according to the content that pops up on the recommendation page, if a particular content pops up several times, then this content must be liked or interested by the user, or the number of searches is high, then we can try to create a video related to the content, or add to our own creative list, and shoot when it is suitable next time.

V. Content should be easy for

users to access and easy to understand

On T-Tok, there are many videos, and if you want to retain more users, you must start from the user's perspective and make more settings that are beneficial to users. For example, publish the important information to be discussed in this issue at the beginning; In the content below the personal homepage, you can use the color title or special words to classify or mark the video serial number, or you can choose the same series of videos with the same cover, which makes our homepage work list look very orderly, very refreshing, and more conducive to guiding users to find their favorite or interesting content, but also help users save time, but also increase the number of video playback.

If you don't want to lose some users, add subtitles below the video as much as possible, which can ensure that all users can understand the video in all situations, this setting can be done by using the intelligent recognition subtitles that come with the phone.

6. Insist on updating and publishing

content

Since new videos are constantly appearing on the platform every moment, insisting on providing new content can be recognized by the platform and better operate the account.

This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com