With the development of technology and people's need to show themselves, short videos have emerged and become more and more popular. The explosion of short video in China in recent years has proved its economic value, and short video marketing has become the most important marketing method in contemporary times. With the development and growth of T-Tok overseas, the overseas social media pattern is also being rewritten, YouTube, Instagram, Snapchat have followed up the short video business and continue to make efforts, which also shows the overall popularity of short videos.

As a platform featuring short videos, T-Tok has a monthly activity of more than 1 billion, and is also a paradise for Generation Z, and a paradise for Internet celebrity marketing, attracting countless cross-border e-commerce layouts. After all, in the face of the development trend of this era, who doesn't want to be a pig on the wind!

How can cross-border e-commerce make good use of T-Tok short videos for marketing?

First, if you want to do a good job in short video marketing, the foundation is very important.

There are 6 elements of high-quality short videos: (1) The picture quality is clear, and the light and shade are appropriate

(2) Subtitles should not obscure key information

(3) Good sound quality, clear

lines (4) The background is clean and tidy (5) The picture is

(6) Live appearance, fluent in foreign language (best locals)

2. What are the conditions for videos suitable for bringing goods Unlike the domestic soft wide style, T-Tok is more interested in the simple and direct hard wide wind.

The video must first be attractive and can quickly arouse the audience's interest; Secondly, there must be enough information to show the product effect and user pain points; Then there must be a sense of communication, so that users accept and identify with the product and generate consumption impulses.

3. Video types

suitable for goods 1. Product evaluation Select the object of assessment. Similar products in different stores, different products in the same store, different products in different stores.

Choose the evaluation angle. Introduce the function, material, price, etc. of the product to highlight the advantages and disadvantages of the product.

Share assessment results objectively. Product reviews must be objective and truthful, you can share your reasons for recommendation, and remember not to maliciously disparage other merchants.

2. Show the product production process

There are personal handicraft and workshop processing classes.

Individual craftsmanship mainly shows the complete production process of the product and shares the knowledge in it. Workshop products mainly display the environment, production process, materials, packaging, etc. of the workshop, so as to satisfy the user's curiosity and enhance the user's trust in the product. Remember not to make a fool of yourself.

3. Single product explanation

Share the selling points, price, personal use feelings and experiences of the product, and popular science related knowledge. For example, 0 sugar and 0 fat food is aimed at fitness fat reduction people, introducing product details such as packaging design, food ingredients, calories, sharing eating taste, satiety and so on.

4. Product usage tutorial

This is generally aimed at products that are more complex to use, such as dishwashers, coffee makers, etc. Through real people and demonstrations, teach everyone how to use the product step by step. During the demonstration, you can also teach you some buying strategies.

5. Creative video

One of the most common forms of bringing goods, usually cooperating with Internet celebrities to create, integrating products into the work style of Internet celebrities, can be funny plots, daily life, Documentaries, etc., have certain requirements for the creative ability of Internet celebrities.

4. Open T-Tok Shop At present, T-Tok Shop