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12-14 2022
Let's start with a summary of the elements of a good video: content, copywriting, and soundtrack.
First of all, before shooting a video, you must determine a theme, and then the entire video must be shot around this theme, secondly, as a creator, your own video must have a soul, this soul includes video content, editing thinking, creative skills, etc., so it is very important to shoot and edit by yourself, because only you know what the video is like.
Secondly, videos from within the platform or on other platforms can be used. Make a video that must have a rich video reserve, which can be a clip from a TV series or movie, or a popular video within the platform.
Form new videos by imitating, narrating, reversing, split-screen, etc.
In addition to the video itself, dubbing is very important, many videos, if there is no dubbing, it will look quite boring, a suitable music, dialogue, etc. will change the style of the entire video, of course, you can also add some special effects appropriately, which can make the video more vivid and interesting.
Of course, when publishing a video, we can also add eye-catching text to the video, adding interesting text to the video is a great tool to attract users to watch, and users can clearly know the theme of the video when they see the text in the video.
Make users more eager to click and watch. For example: "Who makes and who loses by doing this?" ", "I was fired for this", etc.
There is also a type of video that is released in two or several times, editing a slightly longer video into several short videos, and adding "unfinished", "follow me to watch the full video", "the answer will be revealed at the end of the next video" at the end of the video as a guide to stimulate the user's curiosity and attract their attention.
This type of video is usually used for the shooting of a story, a review of a classic book or TV movie, or a quiz and other films.
How T-Tok promotes his videos
Paid promotion T-Tok is actually a social media, and the essence of media is to monetize traffic from the platform itself, just like Facebook.
As a promoter, it is to pay for advertising, direct traffic to your own channel, website, landing page, and increase exposure and business volume.
2. Influencer marketing
1. It is commonly known as creating your own Internet celebrity IP, which is to attract enough fans and form a large private domain traffic pool by doing video content output. Then use the purchasing power of fans to monetize.
2, directly find Internet celebrity KOL cooperation, is also a kind of paid promotion, there are many MCN agencies on the market, walrus MCN is one of them.
3. Event marketing The official will plan the challenge activity, which is to hold a variety of activities with "#標(biāo)簽" to promote, so that everyone can participate and quickly increase exposure. It is generally divided into hosting or attending other people's events. If it is hosted, brand enterprises use it more, because it needs a sufficient budget to have a certain publicity effect. Fourth, the algorithm drainage By constantly uploading content to match the T-Tok algorithm, the technology is used to make breakthroughs. 1. Quality scoring 2. Score short videos according to completion rate, number of likes, comments, retweets, tags, etc. 3. User layering The recommendation algorithm is "user hierarchical" - first recommend to a small number of users grayscale test, quality score, good quality score, It will be recommended to more users at the second level and gradually expand the exposure. The above sharing is how T-Tok promotes videos.