It is mainly to build tools for creators and communities, to be honest, it is relatively rarely used, but since it is a tool summary, it is still put here~

(ii) T-Tok delivery tool

1.T-Tok creator marketplace This is the designated official platform for advertisers and influencers to collaborate on T-Tok, and T-Tok will provide first-hand insights on fan portraits, growth trends, selection of the best influencers based on data, performance videos, etc.

The T-Tok creator marketplace is one of the tools we often use to work with influencers, and it's easy to check their past data on it to determine if it's right for us. At the same time, such official marketing tools also have specially set up entrances for everyone to connect with T-Tok's experts.

Basically, you can compare it to the "star map" often mentioned by a certain sound in our country. We also generally classify it as T-Tok Part of ADS, but this belongs to the part that everyone pays more attention to, so let's take it out separately.

2.T-Tok ADS

This is what we often call the official paid section of T-Tok. Like open-screen ads, super firsts, in-feed ads, etc., everyone will basically see it as long as they open T-Tok!

A friend talked to me before, saying that he didn't really know what was in T-Tok ADS, so here I will give you a list of the types and characteristics of advertising in T-Tok ADS.

( 1) Open ads (ie: Brand Takeover Ads)

Suitable for: large businesses with sufficient budget It is a relatively money-burning of all advertising types, so there are many such advertising benefits, in addition to a display effect at the beginning of T-Tok, but also static pictures, GIFs , videos and other forms are presented on our must-see "For You" recommendation page, and provide tags or website link positions that can jump to the brand side in relevant advertisements to attract traffic to the brand side.

( 2) Super Header (ie: TopView Ads)

Suitable for: large businesses with sufficient budget usually appears 5 seconds after the user opens T-Tok, and can play ads up to 60 seconds, which is very suitable for big brands to express their creative space.

( 3) In-feed ads (i.e., In-feed Ads)

Suitable for: large, medium and small businesses< span style="font-size: 18px

; "> Mainstream advertising in the current T-Tok advertising system.

In a similar appearance to ordinary videos, "FOR YOU" allows limited accurate users to "inadvertently" brush it, reducing users' resistance to ads and increasing the likelihood of users watching videos!

( 4) Brand Challenge (i.e., Hashtag Challenge)

Suitable for: suitable for large and medium-sized businesses Brand Challenge is a bit like our domestic talent marketing, generally the brand side first finds T-Tok head or waist talent, shoots the corresponding dance video as required, brings a specific brand tag (Hashtag) to release, set off relevant popularity and then attract other T-Tok users to participate, so as to achieve the purpose of expanding brand influence.

T-Tok also specially opened a section called "Discover", placing these challenges, all users can participate in these brand production challenges through "Discover", T-Tok every day many brands choose to throw money to increase the popularity, maybe it can also drive your T-Tok account that is watching!

(5) Brand performance ads (ie: Branded Effect Ads)

Suitable for: large, medium and small businesses Customize the brand's unique AR filters, stickers, brand labels and other common user content, encourage users to use AR filters, stickers on videos, if the brand-exclusive symbols are used well, it is equivalent to using T-Tok's huge user group to invisibly advertise for the brand.

(6) The most common casting tool - Promote Promote

is the official video promotion and streaming tool, equivalent to Dou+ in China.

However, Promote can only post videos posted by the account owner himself, or videos of accounts linked to the T-Tok shop.

But brands can increase advertising costs to let influencers who think they have taken good shots to advertise, increase exposure and increase the likelihood of explosion.

Launch route guidelines: Click on the three dots in the lower right corner of the account video - find the promotion option of the small flame pattern - select the relevant qualification according to the brand Promote is really a simple and easy-to-use type, whether it is an individual or a business, it can be easily launched and see the corresponding results. Therefore, as long as there is a video with a good data trend on the side of the easy team, it will give priority to Promote, low start + simple operation, and a certain effect, what's wrong?

Summary of third-party T-Tok marketing

In this section, it is easy to divide it into related tools for data-assisted viewing and related tools for content production (finding images and videos and other materials).

(a) Data marketing tools

Let's start with this: the first two are very common!