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20 advanced terms that T-Tok operations must know

12-28 2022

T-Tok short video: T-Tok short video and T-Tok live broadcast are both ways to attract traffic and monetize. If you want to bring goods and monetize through T-Tok short videos, you need to make T-Tok popular short videos.

Popular videos: Videos that are widely spread on T-Tok and liked by most users can be called popular videos. Explosive videos will be better than other videos of the same type in various data indicators.

Network sense: The operation personnel who can make T-Tok popular videos must be people with a particularly good network sense, who have a strong insight into the preferences of T-Tok users in the target country and can integrate them into their own T-Tok videos.

Handling video: Compared with the original video, the time cost and labor cost of the handling video are lower. It is usually uploaded to the T-Tok account after secondary editing of the content on the domestic video platform.

Video source: A website that can carry T-Tok videos is a T-Tok video source. Including domestic K hands, B stations, etc., foreign Youtube, Facebook, Twitter, etc.

T-Tok watermarking: Through the video source, you can download a large number of videos. But many video sources have watermarks, and you need to use a watermark removal tool. If you can't find the tool, you can chat privately about the public platform of "Xike Technology Cross-border E-commerce".

MD5: An information summarization algorithm, by checking MD5, T-Tok can identify the video, so we need to make deep editing of the downloaded video and modify the MD5 value of the video.

Deep editing: Since the platform will conduct multi-dimensional comparison of MD5 and other information to determine whether the video is a duplicate video, it is necessary to deduplicate through deep editing, such as pinching the head and tail, removing watermarks, adding filters, etc.

Unmanned live broadcast: T-Tok unmanned live broadcast, not that there is no one in the screen during the live broadcast. Instead, the video will be recorded in advance and played in the T-Tok live broadcast room. The advantage is cost savings, the disadvantage is that it is not very interactive.

Green screen live broadcast: The role of green screen live broadcast is better content richness and stronger picture detail during live broadcast than the real set, which enhances the overall live broadcast atmosphere.

Vertical account: that is, a T-Tok account that only focuses on a certain industry segment, subdivision category, etc., and has a very high verticality of content. For example, only shoot home-related content, or only pet-related content, etc.

Benchmarking accounts: Mining T-Tok accurate benchmarking accounts is part of market research and competitive product research. By disassembling, borrowing, and imitating the content of the benchmark account, you can learn from the long skills to control the destruction

Starting number: refers to a T-Tok account, through the whole process from 0 to 1, the shorter the starting time, the more it proves that the positioning of the account is effective, and the operation of the account is extraordinary.

Strategy: The so-called maintenance number is to comply with the algorithm logic and underlying algorithm of T-Tok to improve the weight of the T-Tok account.

Likes: The number of likes on T-Tok videos is very easy to understand, that is, after the user watches a T-Tok video, how many people like it, which is an important indicator to determine whether the video can become a hit.

Number of comments: Comments are a very effective indicator of interaction, and the time and cost of commenting on T-Tok is higher than that of liking, so it takes more tricks to get users to comment.

Forwarding volume: Generally speaking, T-Tok videos need to be very outstanding to have a relatively high amount of retweets, which usually causes changes in the user's emotions and psychology, so the forwarding operation is carried out.

Tag Challenge: T-Tok Tag Challenge is an official event, some brands or advertisers, also create exclusive tag challenges to achieve brand marketing and brand communication effects.

T-Tok Guild: T-Tok Guild, also known as T-Tok Live Guild, is currently open to Singapore, Malaysia and other regions. Apply to join the T-Tok Guild and get more official support.

Creator Market: Simply understood is the overseas version of the star map, we can contact T-Tok influencers through the T-Tok Creator Market for cooperation, as long as we negotiate the cooperation method.

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