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12-29 2022
Those who know T-Tok should know that T-Tok is currently a situation with sufficient traffic but difficult to monetize.
Therefore, today I will take you to a comprehensive analysis of T-Tok's four account types and 16 monetization models, hoping that everyone can have more understanding of their monetization strategies.
Of course, T-Tok monetization strategies, not only the following, are not all suitable for you.
You can choose the most suitable monetization method according to your own resources, goals, actual situation, etc.
1. T-Tok monetizes four account types
1. Traffic number/fund number traffic numbers are mostly fund numbers, mainly earning T-Tok creator funds. What type of video traffic is high, what video will be sent. The purpose of all actions of the account is for traffic and click rate. However, as more and more people start to do traffic accounts, the income of the creator fund has not been as good as before. And simply do traffic, in T-Tok can not go far, can only rely on multiple accounts to earn short-term income.
2. Pink number/advertising number
The main purpose of the increase in fan numbers is not for the click rate, but to increase the number of fans. The fan number will deliberately guide users to pay attention in the account introduction, video copywriting, comment area and other places. When the account has a certain fan base, it will advertise to the merchant and earn advertising fees. Most of T-Tok's fan numbers are mainly pan-entertainment content, such as pets, funny jokes, fashion street photography, etc.
3. With article number/vertical number
This type of account is mainly engaged in sales with goods, and will carry out e-commerce drainage operations, such as hanging their own independent website URL, Amazon store URL, AliExpress store URL, etc. on the homepage, or T-Tok small yellow car and T-Tok small store. The video content released is fully centered on the goods, and the content has a high verticality. Although the speed of fan growth is not as fast as that of traffic numbers, they are all accurate fans and have a higher conversion rate.
4, strong IP number/human number
IP personal number, the long-term value is the highest, the imagination space is larger, and there are more ways to monetize. Through IP or character building, establish content recognition and improve fan stickiness and loyalty. Such accounts have high requirements for the operation team and traders, and the monetization cycle is long. Therefore, among all T-Tok account types, the proportion of IP numbers is the lowest, and it is generally only mature big brands that will get involved.
T-Tok16 monetization models
1. Realize Model Introduction: This is a subsidy program launched by T-Tok to motivate and support content creators, and it is also the most basic monetization method of T-Tok.
Executive idea: Be at least 18 years old, have more than 10,000 followers, and then apply to join.
Other additions: The 2022 T-Tok Creator Fund has problems such as stricter review, inability to open fund accounts, declining income, and inability to withdraw.
2. Self-operated advertising monetization
Mode introduction: make T-Tok's fans and traffic, and then advertise to the merchant, and the two parties can negotiate the cooperation method and the cooperation price.
Execution ideas: You can endorse the brand of the merchant, or you can implant publicity in the video or live broadcast, or drain traffic for the merchant offline.
Other additions: Take the initiative to find advertisers, you can leave a personal email or Whatapp and other contact information on the homepage, or you can open the T-Tok creator market, and then take orders.
3. Alliance e-commerce model monetization
Mode introduction: suitable for friends who focus on the study of T-Tok, compared with self-operated e-commerce investment is smaller, fewer links, do not consider the purchase of goods, Operation, delivery, customer service, after-sales and other links.
Implementation idea: Well-known alliance e-commerce companies include Amazon Alliance, AliExpress Alliance, etc., apply for an account and get exclusive links for promotion.
Other additions: You can earn a little money through the way of alliance e-commerce, get positive feedback, and strengthen your confidence in doing T-Tok e-commerce.
4. Independent site selling to monetize Mode introduction: that is, the T-Tok + Shopify model, which directs accurate fans interested in products to independent stations for transactions. Get higher yields and profits. Execution idea: On the personal T-Tok homepage, hang the Shopify independent website URL. In addition, it is also necessary to do a good job in the optimization of independent websites, carry out a variety of promotional combinations, review optimization, etc. Other additions: T-Tok has a long-term partnership with Shopify, and officially allows traffic to independent sites. 5. Cross-border e-commerce platform monetization Model introduction: Some cross-border e-commerce sellers, with stores on other cross-border third-party platforms, in order to gain consumer trust, It can also be diverted to these stores for closing. Implementation ideas: Specific execution and operation, like the transaction of the drainage independent station, hang the link of the third-party cross-border e-commerce platform on the homepage. Other additions: Attract Amazon, AliExpress and other stores to complete transactions. However, pay attention to the data, and if the conversion effect is not satisfactory, adjust the drainage strategy in time. 6. Live streaming e-commerce sales monetization Mode introduction: Drawing on the form of domestic D voice live broadcast sales, the overseas version of D tone T-Tok has also opened the live streaming function in some countries and regions. So a point of opportunity. Implementation idea: T-Tok live e-commerce, product selection and anchor links are the most critical, do these two well and run through the delivery process, will get very good benefits. Other additions: The assistant does not recommend that you do gray actions such as unmanned live broadcasting, because it does not match the tonality of the platform, and it is also what the platform has been fighting. 7. Live broadcast guild rebate monetization Mode introduction: After running through live e-commerce to sell goods, you can copy and expand in batches, apply for live broadcast union qualifications, and monetize accordingly. Implementation idea: apply for the qualification of the live broadcast guild from the official T-Tok, and after passing the review, continue to recruit and invite anchors to join the union, and monetize by getting the rebate of the live broadcast tip amount. 8. Finished product account sale and monetization Mode introduction: A large number of T-Tok accounts are registered and operated, and when the account has 10,000 fans, it is sold to T-Tok players in need. Implementation idea: To be a pan-fan, batch and matrix transfer video, so as to quickly increase fans, you need to have a certain technology, rather than relying on pure manual operation. Other supplements: there is a market where there is demand, and some players who do T-Tok e-commerce, T-Tok live broadcast, T-Tok matrix, etc., in order to save time and improve efficiency, will choose to buy finished T-Tok accounts. 9. Official TSP monetization Mode introduction: T-Tok Shop Partner referred to as TSP, is the official partner of T-Tok. TSP is also one of the ways to monetize. Implementation idea: Due to official support, TSP has advantages in agency broadcasting (helping enterprises live broadcast sell goods), and agent broadcasting naturally has service fees or commissions. 10. Divert private domain for monetization Mode introduction: In recent years, the concept of private domain traffic is very hot, if we have a source, we can use T-Tok as a traffic channel. Direct to your own private domain traffic pool. Implementation idea: Third-party overseas social media (Facebook, etc.), or some overseas social software (Whatapp, etc.), can carry out fan private domain operation, and then B-side or C-side monetization. Other additions: If you want to drain traffic to the private domain, you must have skills to avoid being restricted or banned. You can put some bait in the grass planting material, or you can write a drainage copy in the comment area. 11. Monetization of community-related services Mode introduction: Community monetization, suitable for T-Tok vertical account players. Such as singing experts, forming a singing community to monetize; Baking experts, forming baking communities to monetize, etc. The same applies to yoga, painting, calligraphy and other experts. Implementation idea: To provide T-Tok community services, we need to shape a good personality, create high-quality IP in the vertical field, let T-Tok users "pay for knowledge", and then give them corresponding guidance. Other additions: This monetization method has certain requirements for our communication ability and foreign language ability. 12. Cross-border course training monetization Model introduction: T-Tok cross-border e-commerce related course training is also the main monetization mode at present. Execution idea: mainly talk about how T-Tok can go from 0 to 1, and from 1 to 10. Including download and installation, broken 0 playback, broken playback, short video operation, live broadcast operation, etc., to help everyone develop ideas and improve skills. 13. Help customers operate and monetize Model introduction: The customer group mainly served by T-Tok operation is domestic enterprises that want cross-border e-commerce to go overseas or DTC to go overseas. Execution idea: first understand the T-Tok operation logic, then run through the T-Tok operation process, build yourself into a reliable small IP, and then help customers operate. Other additions: T-Tok account operation on behalf of the account, can be part of the operation account, or can operate the entire chain, as long as the assessment indicators are negotiated. 14. Platform Auxiliary Tools Monetization Mode introduction: There are many types of platform auxiliary tools and software, such as product selection software, editing software, watermark removal software, group control software, Data analysis software, etc. Execution idea: As long as there are relevant technologies and resources, you can provide corresponding assistance for T-Tok players, and commercial monetization will come naturally. 15. Advertising agencies deliver monetization Mode introduction: help customers who do not open T-Tok advertising accounts, or do not understand T-Tok advertising, Conduct T-Tok advertising agency and delivery services. Execution idea: account opening can be charged or not, mainly relying on the official rebate according to the customer's advertising fee to realize. 16. Brand IP premium monetization Model introduction: mainly brand owners build IP, even if there is a part of the sales purpose, it is not the most important at this stage. The main thing is to promote brands and IP. Implementation idea: Brand owners regard T-Tok as a channel for brand promotion, and seize opportunities and pits in time when other peers have not settled in or occupied T-Tok. Other additions: At this stage, some well-known brands at home and abroad have played their own tonality in T-Tok, and have also accumulated a large number of fans for our reference and reference. > This article is published by the columnist, and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com