The allure of T-Tok is that it provides users with a highly shareable mix of short videos that suggests what to watch next, and that's where the magic of T-Tok lies.

The byte recommendation algorithm was developed by its own artificial intelligence laboratory and Peking University laboratory, and byte employees once proudly called it the "crown jewel" of byte's success.

Overall, T-Tok's recommendation algorithm is built on input factors, which is somewhat similar to how YouTube measures and monitors engagement.

How people interact with the app, the reviews they post, or the accounts they follow can influence recommendations.

For example, if someone only follows cute animal accounts and only likes or comments on short videos related to animals, T-Tok will provide more of these videos.

What is the T-Tok algorithm?

Let's still explain it in plain language, on Instagram, if there are no followers, no one will see and like your content. But T-Tok is different, as long as you post a video, whether good or bad, there is a certain number of views.

Known in the industry as traffic pooling, T-Tok's algorithm gives 100-1000 per video. After that, T-Tok will give the second wave traffic pool 1000+ based on the performance of the video, and so on. Therefore, the video content must be good enough and attractive.

Let you understand the mechanism of T-Tok recommendation algorithm at a glance, a must-see

for newbies Why should you understand the T-Tok algorithm?

As we said, in order to achieve results in an industry, we first need to understand the underlying logic of the industry.

For T-Tok, the algorithm determines the gameplay, traffic, account weight, and other issues.

For accounts that fit the T-Tok platform algorithm, they have more advantages in account performance, can obtain higher weight, and enter the official larger traffic pool.

Therefore, even a novice, if it matches the tonality of the platform algorithm, can make a popular video, thereby converting traffic.

3. Platform review Machine review

: extract works, whether the copy has any violations, extract the key frames of the video picture and match the video library to eliminate weight The 3 most important factors of the T-Tok algorithm

1. T-Tok algorithm: tag

When you swipe a video on the homepage, you will see the following tags on the content, such as #Foryou, #ForYouPage, #FYP, #Pet, #T-Tok, etc. (How to get some good labels will be reflected in subsequent articles).

For FYP to crawl your content, include at least one #fyp, #foryou, or #foryoupage tag in your post, and your video will have a better chance of appearing on their foryou page.

In addition to the #FYP strategy, you can use the trend tag feature to learn more about hot topics in real time.

By clicking Discover, you can find trending hashtags, then if you want to check the details of the hashtag, you can click directly into it.

One of the good things about T-Tok is that it lets users know the number of views for each tag, like the one in the image above, which is hundreds of out-of-traffic, which looks a little scary, but at least proves that the content is popular.

Some tags will have instructions (introductions), such as the latest #albumlooklike challenge, #jamsessions, and #learnfromme tags, all of which are prioritized by T-Tok.

Tip: Research current label trends and see if your brand can create content to engage!

But be aware of how well the tag matches your video, and if the tag has nothing to do with the content of your video, it can backfire! So, be sure to find relevant hashtags that will help people discover your videos and T-Tok to push your videos to the right audience.

　　2. T-Tok algorithm: Title

Unlike long text on Instagram and Facebook, the ideal headline for T-Tok should be short, highlight tags that are relevant to the content, and make it easy to understand what you're sharing. T-Tok is a mobile short-form video platform, so keeping headlines short and precise often leads to better results.

Tip: Want to make your copy the most engaging? You can use questions or questions to let users help you say the answer, or come up with a controversial topic (it is recommended to look at other people's headlines and slowly get used to thinking, When you are used to thinking, many times subconsciously think of what you need)

In terms of improving user engagement, you can intentionally lead communication and discussion in comments, just like when you layout QA for your Amazon Listing, think about how to guide buyers to reply, use the QA page as a small forum, increase the activity of the comment area, the comment with the highest comment or the highest number of likes will be at the top, and when others see such a high comment, they will also be attracted in, so that your purpose is achieved.

　　3. T-Tok algorithm – Top

Like tags, T-Tok's system comes with music and sound effects in video content that can not be ignored, such as rubbing popular music or sound effects can be quickly broadcast, some people because of their favorite music to give you video likes, or even follow you, so you can usually use the system comes with different types of songs (BGM )。

But unlike T-Tok's Discover label, T-Tok's background music is not as easily matched to video content and popular as tag.

        This article is published by the columnist, and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com