12-07 2022
many people operate T-Tok accounts, in order to quickly get started and learn operation skills, in general, the early content will basically choose pseudo-original. This invisibly makes us a porter, and since you have already done the porter, be a quality porter and deeply edit the video that comes over.
The entire basic operation: find the video, use the parsing tool to remove the watermark, use the editing APP to do pseudo-original processing, and upload T-Tok, reprocess music, filter effects, add subtitles, edit titles, add tags to publish.
The basic operations are very simple, the core is to find the source of the work, find some explosive materials on Douyin Xiaohongshu bilibili, and then refine the processing, the fans will rise very quickly.
1. Original or port (1) Own original material The cost of operation suitable for the team may be relatively large, and you need to shoot it yourself, and some account types require team collaboration.
When working on original materials, be mindful of some cultural differences. After novices register an account, they can browse more on T-Tok, collect and learn when they see good videos and copywriting, and slowly accumulate their own network sense. In addition, it is important to note that foreigners are a little different from us, and some sensational content is used moderately and cannot be abused
For example, pet numbers, in order to increase their fans, many people will post some videos of pets injured and abused, and they may be reported. Hard-made videos, which are complained of being taken down, and violating community rules to affect weight, are very unworthy (2) Domestic IP authorization materials This kind is also relatively simple. Normally, it is enough to publish directly synchronously. However, if it involves duplication and does not give traffic, such materials can be processed accordingly.
(3) pseudo-original (suitable for beginners and newbies who want to quickly get started with the hand-shop account) This is actually not difficult. Reshape the original video as much as possible. First find relevant materials on platforms such as Douyin Xiaohongshu Kuaishou, and then create a second time, it is best to change the theme 2. Carry video But since we talked about handling, Let's talk about how to move, what problems will be caused by handling and how to solve them.
(1) Carry source and download
T-Tok as a short video platform, the most direct source of transportation is Douyin, Kuaishou, of course, can you cut the long video into a short video? So watermelon, YouTube and everything can be used as a high-quality video source. Since you have done the removal, be a high-quality porter, do not move some half-dead videos, user preferences are consistent, so domestic garbage videos to foreign countries are the same no one watches. Just move some high-quality blockbuster videos or new videos with explosive potential.
(2) How to download videos for these platforms? WeChat search for "remove watermark" and you will find a new world. YouTube, Vimeo videos are available at Download findyoutube.net here. Download the video and publish it directly, because T-Tok will detect the handling behavior through various means, such as checking whether the video has watermarks and special effects from other platforms, and checking whether the video is duplicated with the existing video on the platform. How to deal with it? Let's take a look.
(3) Secondary processing Mobile phone editing APP recommends cutting, capcut, inshot first recommended cutting, because there are reading subtitles, you can do some English copywriting dubbing. Here is the focus on video editing tips. Take the operation of the clipping APP as an example. Step 1: Open the clipping APP to import your own video footage Step 2: Click Clip to select Edit, then select Crop to make a simple crop ratio of the video Step 4: The video is enlarged or reduced to adjust the appropriate size Step 5: Click Adjust to make simple adjustments to the brightness, contrast and other parameters of the video
Step 6: Draw frames, split the footage, delete and add some clips, and perform video frame extraction processing according to your own needs
Step 7: Accelerate each video of the video after the frame is extracted Step 8: Export the video with a blocked audio to the video
3. Original video Original video is a very good starting point for T-Tok's operation, do what the platform welcomes, and grow with the platform. But back to reality, original videos are a very expensive and lucky thing, and you need to invest resources in producing them without confirming the popularity of the content. So, the original video can start with imitation: Find the 10 more than one million fans most relevant to your field, download and disassemble their most popular videos, copywriting, lenses, plot, background music.
mimic scripts, shots, and deductions frame by frame. At this stage, don't make yourself smart and do any so-called improvement and innovation. In the absence of certainty, imitating these blockbuster works frame by frame is the fastest way to grasp the user's preferences.
4. Soundtrack and copywriting
Can you play T-Tok when you have a finished video? No, doing a good video is almost 50% done, and the other 50% is composed of the following 3 aspects
: (1) soundtrack T-Tok, formerly known as Musical.ly, is also an app that started with short videos, but the core can be seen from the name Music, music. The importance of background music in T-Tok content production and the video itself.Even a good, theme-appropriate, explosive music can make a bland video go viral on the Internet. Similarly, a good video can also bring a background music, and there are many once buried independent musicians who borrow T-Tok to be rediscovered.
In the process of operation, you will also find that many users like, leave comments, and retweet your background music. Even after you have more than 50w followers, an independent musician or team will come to you and pay you to help them promote their music, that is, use the background music they made in one of your videos.
(2) copywriting The copy consists of two parts: one refers to the problems that occur in the video content, and the other is the description text written when the video is published. Making full use of copy to keep customers watching longer is an important means for your video to be recommended, such as using interrogative sentences to trigger users to leave comments and guide users to see the comment area. The ultimate goal is to increase the amount of time users spend in your videos. In addition, using precise keywords in your copy can also help your video be more accurately pushed to people who have the same tag as the video and may be more interested in your video, so as to gain more views. (3) tags The purpose of tags is to help the system pinpoint the video. Tags allow people interested in the topic to find you quickly. On the other hand, you can use the tag system to help you get your videos pushed to people with the same tags. It's a matter of opinion on whether or not to use trending hashtags, because using trending hashtags is sure to bring some views to your videos. If these users brought by popular hashtags give bad feedback on your video, such as immediately swiping and disliking, the number of recommendations for the video will definitely be affected. Therefore, it is recommended to use more precise labels. Just now we talked about T-Tok account information, work production and publishing related content. Briefly introduce the differences between different types of T-Tok accounts; The operation methods of the original and portable video, the problems that may be encountered and the solutions; Outside of video production, it's also important to pay attention to background music, copywriting, and tags. Due to the content recommendation attribute of T-Tok, the initial T-Tok account operation, accurate traffic is more effective than pan traffic. This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com