How to operate a T-Tok account, let's share with you the T-Tok core algorithm and account positioning.

Choose a vertical and let the algorithm understand you

T-Tok users are a large group, which is different due to region/culture differences, and likes different things. From a monetization point of view, when we enter T-Tok, we choose a vertical field, and the traffic will be more accurate, which means that the monetization ability is stronger.

As you continue to output content vertically, the system will also know how to target you and which users to distribute your content to, making the user base more accurate.

What we need to do during operation is make it easier for the machine or algorithm to understand what you are thinking and choose more vertical content when updating. If possible, use your resources and content to position your vertical early.

1.1 Core parameters of T-Tok recommendation algorithm

1. User

stay time (completion rate

) 2. User

works like (will you like

this work) 3. Users send comments to the work (

how many people give you a comment after reading this work)

4. User works download, co-produce or forward 5

.

After reading the work, the user clicks the avatar to enter the homepage ( How many people are willing to open your avatar after reading this work and brushing here)

6. Users click to follow after reading. Machine

algorithms, use these to judge Second

, make full use of

tags Use

tags effectively to allow algorithms to anchor content to users. An excellent traffic hunter, the content is like a bullet in a gun, and the label is the sight. Hashtags are a very important feature of almost all social media. The algorithm can identify what type of content you belong to and which users you should push to. Tags are also an important way for users to search for platform content. You can find content by searching for specific tags, so don't forget to add tags to your videos.

Add 2-3 tags to each video. Don't use too many labels. Don't use the same tag over and over again. Sometimes you can use some low-usage tags. Using high-quality labels can target users for your content, which also benefits the data representation of your content. People who can use this feature well can reap huge traffic, but obviously, it is difficult for most people to get it to the fore.

2.1 Clarify your core business demands

The

business purposes and demands corresponding to each account type are different,

1. The traffic number he pursues exposure and is easy to expose

2. What is the pursuit of the product number?

The pursuit

is explosive models, the pursuit of conversion rate, generally based on product selling points

3. The IP number pursues a longer period of account Long-term

continuous brand value, long-term value

4. The drainage number pursues private domain conversion and the opening rate of landing pages

Third, the second creation of videos with high traffic

　　When you find that one of your videos suddenly turns into explosive traffic, don't waste that opportunity. There must be logic behind the video. You can analyze the routines of video production. On the one hand, it can take traffic from popular videos, and on the other hand, users who like your content are more likely to continue producing popular videos.

Content localization is also a trend in creating high-quality content, using English dubbing and English subtitles to help overseas users understand the content of the video, which is also what some overseas companies on T-Tok do.

4. Add elements that

the public

likes To capture elements that the public likes, first, swipe the amount of videos large enough, watch new and popular videos, and think why are these videos popular? Creative content? Style? Or did you add the right label?

Over time, we can grasp the elements that the public likes in the vertical and sort out the logic of popular videos.

       This article is published by the columnist, and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com