Remember Musical.ly? What about Vine? It's hard to keep up with the ever-changing social media landscape, as some apps excel, others are acquired, and more often they are eliminated. As Gen Z and millennials, it's harder to figure it all out.

If you remember Musical.ly, you might get the impression that in August 2018, it changed its name to T-Tok since it was acquired by the Chinese company ByteDance the year before. And what about Vine? The app is in a state of slow death, leaving users frustrated by being abandoned by the platform. However, T-Tok has now set off a renaissance of short video, which is more interactive, collaborative and addictive.

T-Tok surpassed Facebook, Instagram, YouTube and Snapchat in monthly Apple App Store installs and global downloads in the fourth quarter of 2018, and its popularity soared. Although the app looks not much different from looping, short video sharing apps, it captivates consumers who are keen to watch videos.

Do you believe this? Download the app yourself and try not to get too much drawn by lip-synching, challenges, dances, comedy, sketches, and uncomfortable content.

In addition, brands are capitalizing on the app's success to launch influencer marketing campaigns with top T-Tok creators. As T-Tok's tentacles reach into influencer marketing, marketers should learn about the 13 stats that have shaped T-Tok, the world's hottest app:

1. In 2018, T-Tok was downloaded more than 660 million times;

2.T-Tok is more popular on Android than on Apple;

3. More than 500 million people worldwide use T-Tok every month;

4. Of the 500 million monthly active users, 26.5 million are from the United States;

5.T-Tok's user base is mainly concentrated in India, accounting for 43% of all users;

6.66% of users are under the age of 30;

7. Users typically spend about 52 minutes per day on the app;

8.80% of T-Tok usage comes from Android devices;

9. In-app purchases increased by 275% year-over-year;

10.29% of monthly users open T-Tok every day;

11.RaindropChallenge has more than 685.7 million views on T-Tok;

Jimmy Fallon's Tumbleweed Challenge spawned more than 8,000 videos and more than 9 million views in a week.

13. There are more than 5 million videos on T-Tok compared to the 1.7 million InMyFeelings challenge videos on Instagram.

13 Statistics: Demographics, Statistics & Facts

After a

notable success in 2018, T-Tok statistics showed good signs of continued growth in 2019. To help marketers feel this trend, take a look at the most important data:

1. In 2018, T-Tok was downloaded more than 660 million times In

2018, T-Tok was downloaded 660 million

times, making it the most popular app of the year on Apple's App Store and ranked fourth on Google Play. In October, it was the most downloaded app on the Apple and Google Stores, outperforming Youtube, Facebook and Instagram globally.

Since ByteDance acquired Musical.ly and turned it into T-Tok last August, its downloads in the U.S. have grown 25 percent, slightly ahead of the 20 percent growth worldwide. Recent reports suggest that the app still has plenty of staying power. It is said to have exceeded 1 billion downloads, not even including downloads on Android in China, and shows no signs of slowing down.

2.T-Tok is

more popular on Android than on Apple

T-Tok is popular on Android, with many times more downloads than Apple throughout 2018. In the U.S., its downloads on Google Play grew 70 percent between the third and fourth quarters, and by the end of last year, T-Tok had become the leading app in the Google Store.

Although Google Play has nearly three times as many downloads as the AppStore, Apple has historically maintained its profit advantage over Google, with the App Store earning almost twice as much as its competitors.

3.T-Tok has more than

500 million monthly active users worldwide T-Tok

has amassed 500 million monthly active users, more than double the peak of Vine (T-Tok's closest social media, which no longer exists). In contrast, Instagram took 6 years to reach the same number from launch to the same number, and between June and December 2018, it added 100 million users. In December 2018 alone, T-Tok attracted 75 million new users.

It ranks among the top ten active user apps worldwide and brought in millions of users after merging with Musical.ly. It's safe to say that T-Tok hasn't struggled with customer acquisition as much as other social media.

4. Of the 500 million monthly active users, 26.5 million are from the United States Since the former Musical.ly users and T-Tok users are now integrated, T-Tok has

26.5 million monthly

active users in the United States and has nearly 40 million downloads since last November. At the same time, the United States accounts for only 5% of the total number of users, and the total number of users of 500 million users is larger than the population of the United States, Canada and Mexico combined.

Its soaring popularity in the U.S. market has greatly encouraged developer ByteDance, who has dismissed fears that other apps such as Facebook's knock-off Lasso will steal their users. By comparison, Lasso had 15,000 downloads in the U.S. in January, while T-Tok added 6.4 million new users.

5.T-Tok's user base is mainly concentrated in India, accounting for 43% of all users In

2018, T-Tok's expansion in the global market was widely welcomed. In India alone, the app was downloaded 240 million times, while in the US it added 200 million downloads (including Musical.ly). So far, a quarter of T-Tok's downloads and more than 40% of new users are from India. As part of its overseas promotion business, ByteDance has launched the app in 150 markets and 75 languages.

6.66

% of users are under the age of 30 The

majority of T-Tok's users are young social media users, and 66% of users worldwide are under the age of 30. In the U.S., 60 percent of the app's monthly active users are 16- to 24-year-olds, with 52 percent of them iPhone users.

Because of the app store's revenue and T-Tok's popularity in the U.S. Apple market, marketers will be watching closely to take advantage of ByteDance's recent moves to showcase the T-Tok brand to potential agents.

7. Users

typically spend about 52 minutes per day on the app Users spend

an average of 52 minutes per day on T-Tok, which ranks very high among social media platforms. As of June 2018, Android users in the US spent 53 minutes a day on Instagram, 58 minutes on Facebook, and 49.5 minutes on Snapchat.

According to ByteDance, U.S. users open T-Tok 8 times a day, with a maximum of 4.9 minutes of individual sessions in the app. Facebook's 4.7 minutes, Instagram's 3.1 minutes, and Snapchat's 1.6 minutes, all ranked low.

8.80

% of T-Tok usage comes from Android devices The

vast majority of T-Tok usage worldwide is via Android devices, and 80% of T-Tok sessions are conducted on Android. With 88% of smartphones sold to consumers running the Android operating system, it's not surprising that it wins in terms of overall usage.

iOS has a larger market share in affluent Western markets, with the U.S. market accounting for 42 percent of T-Tok's total revenue outside of China.

9. In-app purchases up 275% year-over-year to $3.5 million

Users on

T-Tok spend on the app primarily by purchasing coins that can be used to send emoji to other users on the live stream. Between October 2017 and October 2018, T-Tok's in-app spend grew 275% to $3.5 million, significantly higher than the average increase in in-app spend over the same period (36%).

In the U.S., in-app purchases rose 144% year-over-year in October, contributing $1.5 million to revenue, just slightly more than the $1.4 million spent by Chinese app store users. In late 2018, total revenue from in-app purchases soared to more than $50 million.

10.29% of monthly users open T-Tok

every day

T-Tok user engagement depends on the percentage of monthly users who open the app every day, which is low at only 29%. Compared to other social media platform competitors, Facebook (96%), Instagram (95%) and Snapchat (95%) all performed significantly better.

Simply put, people log into Facebook, Instagram and Snapchat every day, while T-Tok has a relatively hard time convincing new users to use its platform every day.

11.Raindrop Challenge has accumulated nearly 700 million views on

T-Tok The

T-Tok Challenge is an integral part of its online community, where users encourage each other to participate in the "challenge" represented by the hashtag.

Some of these challenges have already had a huge impact, such as the RaindropChallenge, which features users using filters to appear as if they were preventing a downpour. With 692 million views so far, this hashtag is one of the best examples of the popularity of the T-Tok challenge.

Tumbleweed Challenge amassed more than 8,000 videos and 9 million T-Tok views in a week

　　A more interesting thing about T-Tok's popularity late last year was a surprising brand partnership with Jimmy Fallon, who brought the Tumbleweed Challenge to the app's promotion. In the space of a week, 8,000 videos with the hashtag came out and received 9 million views (the tag currently has nearly 27 million views).

13. Regarding InMyFeelings challenge videos, T-Tok has about 3 million more than Instagram

Currently, the enthusiasm of the T-Tok user base to accept video challenges is unparalleled. InMyFeelings, a hot challenge that appeared on Instagram last year, became a hot spot on T-Tok on its own merits. Compared to Instagram's 1.7 million videos, about 5 million related videos appear on T-Tok.

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