Everyone wants to get traffic, so I came to the T-Tok international version with the hope of the whole village, and saw that people casually posted a meal video is hundreds of thousands of traffic, and I looked forward to it.

But the operation is as fierce as a tiger, and I look back and see the single digits of likes!

The saddest thing is to find that when others brush you, you directly glance at it and continue to slide down, not giving a chance at all, the explosion is far away.

So how should you create a blockbuster in T-Tok International Edition?

How do you grab a user's attention in the blink of an eye?

This is also skillful.

video drainage

video content should be vertical and valuable When you start your account, you must determine the field you want to do, and achieve vertical content, such as wanting to be a pet account, then your videos must be published around this type of theme. This is conducive to the platform labeling the account and getting more accurate fans. If your account content is messy, users can't tell your account type after clicking on your homepage, and it's hard to get attention.

Video drainage is the most basic drainage method of T-Tok, the video released on T-Tok will attract consumers to watch, at this time sellers can expose their products to consumers through video, the more attractive the video, the higher the number of views, the more traffic the seller can get.

At present, T-Tok's main users are young consumers, of which 66% are under the age of 30 and 41% are aged 16-24. Such consumers tend to prefer novel and interesting video content, and are more receptive to products with a slightly lower unit price.

The most intuitive example is that the first place in the "must-buy list" announced by T-Tok in 2021 is a post-it note priced at $19.9, which looks magical and interesting because it can be adsorbed in any smooth and dry place without tape or pushpins by the principle of electrostatic adsorption, such as wood, plastic, leather, etc. The video received 825,000 likes.

Sellers can select products and videos for T-Tok, a younger user feature, and the effect will be better. At the same time, sellers can leave their own store URLs, such as personalized signatures, avatars, and background images, on the account homepage to attract traffic.

comment drainage

is also a good way to drive traffic through comment interactions. Many users like to browse the comments below the video, sellers can comment below the popular video content, such as interesting jokes and comments with a complaining nature, such comments often get more likes, the display position will be higher, can stimulate the interest of the target user group, so as to enter the commenter's homepage to view.

In addition, sellers can also choose to comment under popular reviews, which tend to be displayed first, so the comments below popular reviews are easier to be noticed by viewers.

Use the comment area function

The comment area is a bridge between creators and users, and we must be good at using the comment area to establish a good relationship with users, while making the account personality more real and attractive.

Five recovery methods for igniting the tipping

First, thumbs up. There will be popular comments in the comment area, and we like these comments. Users who like this comment will receive a reminder to be told that they have been liked by others, and then they can attract some "repeat customers" into the account.

Second, the reviews are high. Reply to comments with high likes in the comment area to detonate the comment area.

Third, video replies. Create a video to respond to the highly praised comments, this video can be a supplement to the content of the original video, correction, or the creation of new content.

Fourth, pinned comments. Put the slot, explosive and high-praise videos at the top.

Fifth, comment on someone else's account. Comment under other people's accounts, express your opinions, and attract users to your homepage with interesting comments.

Other drainage

In addition to driving traffic through videos and reviews, sellers can also conduct traffic through live streaming, private messages, interactions, etc. Similar to domestic live streaming, sellers can introduce products in the form of live streaming and use the limited-time preferential policies of products to stimulate consumers to place orders. Sellers can also attract the attention of target consumers through private messages or mutual connections to achieve the purpose of drainage, which is also a good way.

Live room traffic is the traffic that the official will randomly allocate to your live broadcast room when you start live broadcast, called live room traffic.

So how to increase the traffic in the live broadcast room is a problem in everyone's mind.

(1) Horse racing mechanism in the live room

half an hour before the live broadcast, six five minutes is extremely critical, also known as "golden six five minutes" means that it is difficult to buy this 30-minute traffic, the traffic level will rise accordingly, changing every five minutes, which means that you need to capture traffic data within six and five minutes, capture the audience, then the system will continue to recommend traffic to you to a traffic pool, from 300 traffic to 3000 or even 30000 is not impossible.

(2) Increase account weight

When we register an account, we must remember the "principle of one machine, one card, one account" A mobile phone can only log in to one account, do not frequently switch accounts or log in and out, otherwise the weight will be directly reduced, and the video will be limited.

Improve avatar, new personal information, introduction, etc., it is best to bind other social media accounts such as ins FB

(3) Live broadcast duration During the same period, the longer your live stream lasts, the higher the popularity of the live stream room and the higher the weight of your account.

(4) Live streaming data The traffic data

of the live broadcast room directly or indirectly affects the weight of the account, including fans, popularity, comments, likes, gifts, etc

(6) Retention

The number of people who stay after entering the live room. For example, if 100 people enter your live room and 20 people stay, the retention rate is 20%. The higher the popularity value, the higher the recommendation, and the system will recommend your live broadcast room to more viewers.

This is similar to a traffic pool, when the number of people in your live stream reaches a certain number of traffic pools After the quota, the system will consider your live stream or video content to be of excellent quality, and it will recommend you to a larger traffic pool.

Knowing the above, as long as we do it carefully, it is possible to make a T-Tok hit video.

This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com

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