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12-09 2022
Say a trivia!
T-Tok has a strategic partnership with Shopify, did you know?
To be honest, T-Tok and Shopify began to announce their strategic cooperation plans as early as November last year~ But the results of the strategic cooperation will take time to verify after all. What re-set off a wave among domestic Shopify merchants was that Shopify announced a strategic partnership with JD.com at the beginning of this year.
Based on this multi-party cooperation model, many people said: This magical formation, T-Tok + Shopify + JD.com's special cooperation model!
This has indeed shocked many domestic cross-border merchants!
T-Tok, as one of the world's top short video social platforms, has a huge amount of free traffic! As one of the leading platforms in the independent website, Shopify is used by many cross-border merchants around the world! As one of the heads of domestic e-commerce platforms, Jingdong links many domestic merchants and strong suppliers, and a broad road across the sea has risen!
Well~ far-fetched, let's first talk about the cooperation model of Shopify + T-Tok here, and split Shopify merchants together to drain and monetize on T-Tok!
Why drain from T-Tok?
It's easy! Because T-Tok, which is still growing and improving, has a huge free traffic + loose third-party drainage policy!
(a) Huge free traffic How much traffic is T-Tok, saying nothing is as direct as data, and it is easy to give three examples:
1.T-Tok worldwide downloads in June 2022
According to data from Sensor Tower, a world-renowned data analysis platform, D tone and its overseas version of T-Tok won the global mobile app with more than 60 million downloads in June 2022 (Non-game) Download Top Charts!
The bottom four apps in the top five are the well-known Instagram, Facebook, WhatsApp and Snapchat.
Instagram, as it is known, ranked second with nearly 59 million downloads.
PS: Downloads only count App Store and Google Play, excluding third-party Android markets in China and other regions)
2.T-Tok's June 2022 global revenue ranking
It is still according to the data of the world-renowned data analysis platform - Sensor Tower: D tone and overseas version of T-Tok in June 2022 are available in the global App Store and Google Play earned more than $283 million, 1.4 times more than in the same period last year, and topped the global mobile app (non-game) revenue list.
YouTube, as it is known, came in second with nearly $129 million in revenue.
PS: Downloads only count App Store and Google Play, excluding third-party Android markets in China and other regions)
3. T-Tok's global smartphone downloads in 2021
Survey of company apps based on apps Annie recently released a survey of the use of global smartphone apps in 2021. In 2021, the number of global smartphone app downloads reached 230 billion, an increase of 5% over 2020.
The first place to download apps is the short video T-Tok, the second place is Instagram, and the third place is Facebook.
The above three add up, how the traffic of T-Tok is, there should be no need to say more!
(2) Relaxed third-party drainage policy
How strict the review of domestic e-commerce platforms is, everyone must know!
But at T-Tok, congratulations you can enjoy the free push effect!
Amazon, AliExpress and other third-party e-commerce platforms, you can push if you want, even equivalent to competing products exist on Facebook, Twitter, YouTube and other platforms You can also find relevant channels to attract traffic, and use T-Tok to precipitate your own private domain customers!
I didn't bluff you, this loose drainage condition, you said that your heart is not moved!
As an official strategic partner of T-Tok~Shopify, it also gets more ways to attract traffic!
The specific way and situation, let's move on!
About Shopify Some friends may be doing third-party cross-border e-commerce platforms, but they are not doing Shopify, so I have to say it first, T-Tok has partnered with Shopify and has cooperation channels, but has not yet cooperated with third-party e-commerce platforms such as Amazon. So if you need a third-party website, choosing Shopify may be a relatively good solution. I don't need to talk about more, here is a first time for friends who have just stepped into the cross-border business circle - talk about Shopify. (a) Official explanation of Shopify Shopify is a one-stop SaaS model of e-commerce service platform, the interface operation is relatively simple, users can quickly adapt to the function of the platform and open their own online store, Shopify will provide all e-commerce MAI families with technology and templates to build online stores, very good to reduce the technical threshold of merchants in online store operation, and provide management of omni-channel marketing, MAI, Z payment, logistics and other services. (ii) I will explain Shopify Simply put, to build an online store in Shopify, you don't need to understand servers, open source systems and other professional skills that are headaches, you just need to choose the template you like, add plugins, and if you are faster, the store can be built in a day, and this store belongs to you, and there is no need to have restrictions like Amazon and other platforms, whether it is the restrictions on listing goods, or the requirements for ranking on the store, you don't have to worry, as long as you manage your own income. PS: If you buy a MAI template on Shopify, it is non-refundable < span style="font-size: 18px;"> Third, do the four advantages of Shopify
(1) Direct sales without supply
The independent site is equivalent to your own website, on which you only need to be responsible for building stores, displaying and selling products, as for where your goods come from, 1688 or Pinduoduo, this will not care about you at all, when these basic ones are confirmed, the drainage station is handed over to T-Tok!
(2) More flexible selection
To put it bluntly, this store is yours, as long as it is not a W law, whatever you want to buy is your business.
What else is this flexibility?
For example, we often have headaches with store pictures, the number of product images, sizes, title word counts, and other miscellaneous things, which do not matter on independent websites.
(3) The store is simple to set up, and Xiaobai can also operate
At present, Shopify has more and more website building templates. As long as you choose a template and put plugins on Shopify, you can build it in a day soon, and you can easily do it for a little novice!
(iv) Helps accumulate its own traffic pool The customers in the independent site are your own resources, relying on large platforms such as Amazon is good, spending money MAI traffic can also be, but the customers of such large platforms may not be yours. But the customers of the independent site are our own, whether it is pulling new, retaining, secondary consumption and other issues, all the brand impression, popularity, etc. brought by the promotion are their own, are their own are easy to operate, and can even be converted into their own private domain traffic, as long as there is nothing wrong with the product, repurchase is also very possible. Fourth, Shopify links T-Tok method (1) Free drainage method 1. Top < on videospan style="font-size: 18px;"> In fact, we can now attract users to your homepage from video popularity by leaving a connection in a personalized signature or even a video, and then direct traffic to independent sites.
A word of caution: this year's T-Tok version has been revised, and the link on the homepage must have 1000 followers or more to hang ha.
2.Hot Reviews Under other people's popular videos, comment on some paragraphs or complaining sentences, and when others see your comments and think you are interesting, they will click on your homepage to take a look. 3. Comment interception and drainage General popular comments will be displayed first, miss the opportunity to be a hot comment, you can go to the hot comment of the hot comment, many people like to click on the hot comment to see. 4. Keyword optimization ranking drainage Optimize keywords in your work, such as # tags, work/product descriptions, etc., to make your videos more searchable by users. (ii) Official drainage method 1. Little yellow car mode hang your own Shopify link directly on T-Tok and present it as a little yellow car! But special tip ha: this method needs to be presented with T-Tok's advertising format! T-Tok will give you a set of advertising tools in the background, which allow merchants to create original, shareable product video ads and publish them on the T-Tok platform. At present, Shopify's merchants can understand a series of user behaviors such as website browsing history, website registration, add to cart, place orders and complete payments, and better help merchants understand the actions taken by users on the website, and then measure advertising results. 2.Shopify merchants join T-Tok shop Let's start with a message! No deposit is required to join T-Tok Shop! At present, T-Tok stores actually have entry thresholds~ but T-Tok officially added ways for Shopify merchants to settle in! All Shopify merchants can join T-Tok small stores through T-Tok's separate link channel, and the account homepage can place the link of Shopify stores, so as to realize store matrix operation! However, this method is not to embed a Shopify store in T-Tok, but to directly place orders on T-Tok to achieve a closed-loop ecology. Of course, if the user chooses to place an order in the Shopify URL on the account homepage, it is not impossible! This article is published by the columnist, and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com style="font-size: