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01-10 2023
For many people, T-Tok's Internet celebrities are still far away from everyone~ But in fact, the emojis you often brush and the domestic hot searches may be T-Tok Internet celebrities, which you don't know! Internet celebrities born on many domestic platforms, even the head group of Internet celebrities on popularity and fans are basically rotating in China, but the head Internet celebrities on T-Tok are basically known worldwide! Do you have some doubts when I say this? Here, let's look down! First, the battle for the number of T-Tok followers Does anyone know who the influencers with the most followers on T-Tok are right now? Until June 23 of this year, Charli
D'Amelio is a well-deserved fault champion! Whether it's annual revenue in 2021 or the number of followers, it's astronomical for most people! But the most surprising thing is that the top five of the 2021 T-Tok revenue list include Charli, who earns $17.5 million (about 120 million yuan) a year
Miss D'Amelio, all post-00s! This once made many people sigh: the rise of the 00s is too fierce. But why is it before June 23? So on June 23, 2022~22-year-old Khaby Lame, who is also a post-00, became the person with the most fans on T-Tok, surpassing the original champion Charli
D"amelio。 I have to make it feel sad easily: it is said that the back waves of the Yangtze River push the front waves, but now the front waves feel like they are going to shoot to death on the beach~ As of the date of writing: Khaby Lame already has more than 148 million followers on T-Tok, while Charli D'amelio has 144.8 million followers. 01 Domestic netizens may think that 148 million does not seem to be a lot, right? Gee, this you are too underestimated T-Tok, you can't ignore that many overseas countries are not only the size of our province because of the large population base of our country, not only the area is only one of our provinces~ the population can only be counted according to tens of millions! 148 million~ It really allows many overseas investors to see the huge potential of T-Tok! So how did Khaby Lame and Charli D'amelio, who set off a bloody storm, become popular? Khaby Lame (1) Get to know Khaby Lame come, take a look at the following emoji~ Does it feel very familiar, as if I have seen it somewhere? 02 Almost since the end of last year, this black guy has appeared on our domestic short video platform from time to time, or in some news media reports! As for why so many people are reporting on him? It's still not because of his magical path to popularity! (ii) Khaby Lame's path to popularity! Khaby Lame, a Senegalese-Italian living in Italy, was fired from the factory in 2020 as the Y affair swept the world. Being fired during the Y relationship, many people will languish because of this~ But Khaby Lame seemed to open up a new world after losing his job, and he began to start with "Khaby."
Lame made and made his own T-Tok video and uploaded his first T-Tok video on March 15, 2020. Khaby Lame's early T-Tok videos were about dance and creativity, such as doing "woah" while washing hands, or how a DJ plays checkers... But this set of roads is already Charli
D'amelio's rise to fame is, to put it mildly, a long-overflowing shooting routine on T-Tok, although Khaby
Lame still relies on these to gain a large number of fans in the early stage, but there are no very "personal" symbols. What makes Khaby Lame stand out from the crowd of T-Tok videos is the "satirical silent comedy of life." It can basically be summarized as: first put a useless life tip taken by others, and then Khaby
Lame then completes the above action in a "smarter" way, accompanied by a helpless expression + iconic hand, to show how simple and normal his solution is, without saying a word, but with an absurd comedy effect! Khaby Lame has since had his iconic symbol – "shake head and sigh + spread hands". And amazingly, it was such a simple design that made his videos start to become popular on T-Tok and gradually began to go to the world! So much so that many people may not be able to name him, but they have certainly seen his videos and his speechless expressions and classic hand poses. With his popularity, Khaby Lame's fans began to work hard since the end of last year, and finally managed to put him at the top of the T-Tok talent chart in June this year! Charli D'Amelio I mentioned two influencers of interest, one is Khaby Lame, and the other is the equally post-00s influencer Charli D"Amelio! (i) Charli D'Amelio's rise to popularity The turning point in life was so sudden, in October 2019, a dance challenge with a song called "Renegade" began to pop on T-Tok. Charli, who has already posted many dancing videos on T-Tok and has also gone viral a few times
D'Amelio followed suit and uploaded an 18-second dance video of himself dancing Renegade, which is a simple flip video, not yet an original dance, but Charli
D'Amelio thus started her path to prosperity~ 03 almost overnight Charli
D'Amelio's account has millions more followers, and she has suddenly changed from what we often call "eighteen lines" to T-Tok's "traffic big coffee". Throughout history, we can always see that many people suddenly became popular and then gradually disappeared into everyone. But Charli D'Amelio took advantage of this wave of opportunities, and she quickly talked to the influencer agency Hype
House reached a cooperation and began to use his influence to receive various commercials! Through the accumulation of various commercials and film and television works, Charli
D'Amelio's fame climbed even faster! The number of fans has also continued to break new highs, even setting a new record for the number of T-Tok amateur famous fans! (ii) A simple anatomy Speaking of which, are you also a little confused, why did one of them rely on silent stall hands and the other with a short 18-second follow-up dance, why did they become popular? Still on fire? Take Charli D'Amelio, which collected 120 million yuan last year, as an example Actually Charli
D'Amelio's rise comes with unexpected factors, and some people are right: just an 18-second follow-up dance video, everyone can shoot it, and there are a lot of follow-up, and you may not succeed in doing it yourself. But it's just a 15-second dancing video Is it Charli D'Amelio didn't think that he would go viral because of this 18-second video, and that your video would be obscure? Why didn't you do it when you were always thinking, "I can too?" The opportunity is always there, but who can get it, and who can say for sure? Fourth, disassemble the source of income that everyone wants to know! The specific data for Khaby Lame this year is not yet available, so this time I will take the number one Charli D'Amelio as an example. Charli
D'Amelio can successfully earn this income that ordinary people have not necessarily touched in three lifetimes, or because she has grasped two directions: platform revenue/brand cooperation income. (a) Platform revenue Charli
D'Amelio is the "lucky one" who officially joined T-Tok in 2019 and exploded in October 2019, while T-Tok's Creator Fund was officially launched in August 2020. So big influencers like Charli D'Amelio can be said to be the first batch of perfect beneficiaries of the T-Tok Creator Fund project to eat crabs and continue to make profits. After all, when the time advanced to 2021, T-Tok directly announced on its official website: in the next 3 years, T-Tok will provide 231 million pounds of creator funds to all influencers who meet the rules. According to Insider at the time, T-Tok earned an average of $0.02 to $0.03 per thousand users watching videos. Let's simply calculate it at this unit price: Charli
D'Amelio released 44 videos last December with a total of nearly 1 billion views, and the total revenue in December alone exceeded $20,000, so if we estimate reasonably, we will find Charli
D'Amelio's full-year revenue will exceed $240,000. 04 Although the income of this creator fund is already quite good income for ordinary people, from the data released by the Forbes list above, You can also see that the creator fund is not the main source of income for these super talents. Having said that, I would also like to remind you here The current creator fund is no longer suitable for new friends. The old rule is inevitable to lead to war~ I will first put on the evidence that I have done the Creator Fund, and first make it clear: I am still doing T-Tok, but! I don't do Creator Fund anymore! 05 I know that many friends can still see the recent articles written by many institutions, still promoting how good the creator fund is, how easy it is to make money, and so on. Let's be honest: can the Creator Fund make money now? is also possible. But the current creator fund is quite restrictive for T-Tok newcomers or individuals! Not only because the overall model of T-Tok Creator Fund is now more mature + the return is not as high as before, but most importantly, it is not as good as before. There are also friends around me who have been happy and reviewed, and when they want to withdraw, their creator accounts are judged to be risky by the platform, not only by official restrictions, but even blocked when withdrawing, and they can't withdraw a penny! We also discussed this issue collectively and finally came to the conclusion that the overall risk of projects in this sector has increased! It's not for us to play anymore. What's more, we have other more profitable and safer profit models in the making, so why do we have to earn this hard money? (2) Brand cooperation revenue Compared with the creative incentives of the platform, the income obtained by the cooperation between influencers and the brands who come to the wind is the main source of income for most influencers. According to the news disclosed by Rolling Stone, an authoritative overseas music magazine, Charli D'Amelio will charge $25,000 every time he cooperates with a brand-4
Sponsorship fees or advertising fees of 10,000 dollars. Then we count the Forbes estimates: it can be basically inferred that the proportion of these influencers who earn from sponsorships is between 30% and 50%. Press Charli
D'Amelio's total revenue estimates that she gets between $5.25 million and $8.75 million from brand sponsorships. In addition, Charli D'Amelio has blossomed with other brands, including but not limited to partnering with well-known clothing brands to form Charli
D'Amelio's own sub-brand clothing, participated in the filming of various film and television works, etc. All of the above benefits combined to make Charli D'Amelio directly to the top of the T-Tok influencer revenue charts. This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com style="font-size: