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01-11 2023
1. T-Tok drainage formula
Public domain traffic + private domain traffic + paid traffic = maximum revenue obtained
2. Reasonable traffic structure
organic traffic (free traffic) accounts for 60%-80%, paid traffic accounts for 10%-20%, private traffic accounts for 10%-20% 3. Free traffic: short video drainage In the short video operation stage, there have been many detours, but fortunately, after the final review and summary, I finally survived and had some experience and experience! (1) Five factors affecting short video traffic completion rate, number of likes, number of followers, number of comments, number of shares These five factors also determine the number of recommendations for your work, on T-Tok, as long as we publish a video, in fact, the system will give us an initial traffic, about 100-1000; Then according to the data of five factors, decide whether you can enter the second-tier flow pool; Generally speaking, those big heads that we envy, their works can basically receive likes and comments for a month. Most of these videos have one thing in common: completion rate> number of likes> number of comments> number of shares (2) Characteristics of popular videos (1) Users like, most of the videos recommended by the platform are these videos capture the tonality of the platform, based on the habits of foreign users, users on T-Tok mostly like some novel, exciting and interesting content; (2) The real hit videos must capture the user's psychology, that is, these videos and the user have reached "common feelings", such as poking the user's pain points, tear points, itchy points, hi points, cool points ( 3) How to create
content learning "five steps": (1) Peers who ?—— - peers > foreign media such as Facebook and T-Tok - domestic counterparts such as Mouyin, K Hand, and Xiaohongshu;
(2)why?—— because those excellent peers are our best teachers, use their results to determine our direction, first "learn" and then surpass
(3)how many?——10-20
(4) What ?—— analyze peers, we learn the display form of their videos, the duration of videos, editing techniques, language, labels, music, copywriting, filters, stickers, etc.;
(5)how?—— by searching for keywords, tags, etc.; Like the category you want to do, use the system recommendation; Similar recommendation pages for peer accounts, look for more peers.
II. Account positioning
If you don't know how to be sure, here can provide you with an idea: choose those videos that are more popular, have high likes, and comments, Such a video platform likes it, and users will definitely like it.
Specific analysis direction: (1) Analyze the domain of peers
Determine whether the field of peers is popular, We need to be able to stand in the user's perspective to see if you are interested, and the desire to like and forward is not strong.
(2) Analyze the content style of peers
Find it according to the style you like, if you like touching style, you go to find relevant touching works, to imitate and borrow their creative ideas.
(3) Analyze the title of your peers, cover
It's like what you wear, which largely determines whether the audience wants to know you and pay attention to you.
(4) Video content output
T-Tok is a short video platform where content is king, so a high-quality video is more likely to be liked by users and platforms.
III. Video source We can go to major platforms to find popular videos, or videos that you think may explode. Platform recommendation: Domestic: D tone, Little Red Book, volcano, K hand, B station Foreign: T-Tok , Facebook, Youtube, etc.
IV., video clipping We use the clipping tools (clipping, fast film, fast editing, PR, etc.) to use some deduplication means (such as adding picture-in-picture, adding mirroring, Add subtitles, flip, change speed, add special effects, add stickers, etc.) for secondary editing. This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com